Goodie Sweet Soda Label

This project was an assignment to design a soda bottle label that targeted a specific demographic. For my concept, I was given the “cult brand” category, which emphasizes a timeless, nostalgic aesthetic that often resonates with dedicated fans and evokes a sense of tradition. A key requirement of the project was to incorporate my initials into the soda’s name, making the branding feel both personal and authentic.

The objective of this design was to create a label that would immediately catch a shopper’s eye, whether on a crowded supermarket shelf or in a refrigerator display. To achieve this, I developed a retro-inspired visual style, drawing on classic soda branding elements such as bold typography, geometric shapes, and nostalgic color palette. My goal was to make the design feel familiar yet distinct, something that invites a second look.

I created the label in Adobe Illustrator, carefully refining the layout to ensure balance and readability from multiple angles. Once the design was complete, I printed and applied it to an actual bottle, then photographed it to showcase how it would appear in a real retail context. One of the key challenges of this project was adapting a flat design to a curved, cylindrical surface, which required precise measuring, alignment, and test printing to achieve a professional finish. This project allowed me to combine branding strategy, visual design, and practical problem-solving, resulting in a polished, eye-catching product label that captures both the essence of a cult classic soda and my own creative identity.